A campaign to promote the effectiveness of print has been relaunched by Australia’s Print & Visual Communication Association with a new website.

The Value of Paper and Print campaign first appeared in 2016, and provides a range of resouces to promote print as a relevant, contemporary, and highly effective media and marketing channel.

The website has better functionality, with content supported by a biannual VoPP Mag. It provides industry-specific metrics, aimed at providing marketers, educators and the public with a reference point for the value of printed matter. It includes drop-down search functionality with resources which can be sorted by sector, type of printed piece, application and distribution, providing an opportunity to access the success stories behind effective print campaigns.

It includes 355 case studies, 150 “inspiration pieces” and research insights.

PVCA chief executive Kellie Northwood says the upgraded VoPP website is a valuable resource for the industry and beyond: “It underscores the importance of providing our members, educators and, of course, our customers with access to the wonderful world of print.”

It showcases innovations and creativity, supported by results from brand and retail campaigns, positioning print as a “relevant and enduring medium”.

PVCA members can use it as a sales tool to share content and information about the power of print.

The latest issue of the VoPP Mag explores the contemporary need for data and “what that looks like after the ‘Cookiepocalypse’, and rise of Artificial Intelligence”.

More information from http://www.vopp.com.au or http://www.vopp.co.nz.