An “inveterate sales professional” with strong product knowledge and decades of industry experience has been named to led Koenig & Bauer’s new Spanish subsidiary.

Sascha Fischer has held various managerial positions at Koenig & Bauer Sheetfed since 2010, including sales manager and sales director for a number of different regions, as well as interim managing director for Koenig & Bauer France.

From 2015 on, he was head of product management and product marketing for sheetfed presses at Koenig & Bauer’s Radebeul location.

With the acquisition of the current agency Koenig & Bauer Lauvic in Barcelona, Fischer has been appointed managing director, and the company promises its stronger presence will benefit local print companies.

It will provide sales and service for sheetfed offset, digital and web, and flexo presses.

Previous owners and managing directors José Antonio Díaz and Juan Díaz are to remain involved with the company as advisers to the new management. Under their leadership, Koenig & Bauer Lauvic grew into a highly successful partner to the Spanish print and media industry over the past 30 years.

With well over 30 presses from the Comet series installed on the mainland and the country’s various islands, Spain was once the largest regional market in the world for single-width newspaper presses.

Pictured: Sascha Fischer (top); and the handover on January 30, with José Antonio Díaz (second from left) and Juan Díaz (second from right) with Sascha Fischer (left) and Koenig & Bauer Sheetfed CFO Thomas Longhino (centre) and Koenig & Bauer Iberica managing director Jan Drechsel (right)