AI & digital technology

AI prediction tool increases engagement and cost effectiveness

Nov 27, 2019 at 11:14 pm by Staff

Test campaigns using South China Morning Post's ML-driven loyalty prediction algorithm increased engagement by between half and three-quarters, the publisher says. Vice presid.... Read More

'Most-read' newspaper adds DAM to production suite

Sep 29, 2019 at 01:38 pm by Staff

India's Jagran Prakashan is adding Digital Collections' digital asset management system to the ppi Media production and planning solution it introduced in 2016. Jagran Prakash.... Read More

Gemstone helps unleash opportunities for Dennis & Gnasher

Sep 12, 2019 at 11:06 am by Staff

Miles 33's Gemstone advertising system is helping unleash the market potential of Beano characters Dennis and Gnasher. The system is used to sell digital inventory, pre roll a.... Read More

Multichannel CMS progresses ABP's digital plans

Jul 11, 2019 at 08:17 am by Staff

With a reputation for careful planning, and under the leadership of chief executive Dipankar Das Purkayastha - a regular speaker and attendee at global industry conferences -.... Read More

NZME first in region and with Arc monetisation tools

Jun 05, 2019 at 11:46 am by Staff

Arc Publishing has arrived in the Asia Pacific with a new subscription platform in a new deal with NZME The Auckland-headquartered media company is known for Kiwi brands inclu.... Read More