AI & digital technology

Adobe nets ad buying algorithm expert Efficient Frontier

Dec 07, 2011 at 12:06 am by Staff

Adobe will extend its digital marketing activities with the agreement to buy Efficient Frontier, a privately-owned specialist in multichannel advertising buying and optimisati.... Read More

Adobe nets ad buying algorithm expert Efficient Frontier

Dec 07, 2011 at 12:06 am by Staff

Adobe will extend its digital marketing activities with the agreement to buy Efficient Frontier, a privately-owned specialist in multichannel advertising buying and optimisati.... Read More

Atex teams with Zissor on digitisation, partners Dell in China

Dec 05, 2011 at 05:15 pm by Staff

A digitisation project in Brazil will be the first outcome of a partnership between systems developer Atex and digitisation specialist Zissor. Zissor’s solutions for in.... Read More

Atex teams with Zissor on digitisation, partners Dell in China

Dec 05, 2011 at 05:15 pm by Staff

A digitisation project in Brazil will be the first outcome of a partnership between systems developer Atex and digitisation specialist Zissor. Zissor’s solutions for in.... Read More

World-first Fairfax AirLink code ‘goes straight to app userbase’

Nov 29, 2011 at 12:06 am by Staff

A sophisticated quick response code built into Fairfax Media tablet and smartphone apps is a world-first, the Australia-based newspaper publisher claims. The AirLink technolo.... Read More