Content & marketing

Rush to digital 'compromising campaign performance,' says study

Jun 13, 2019 at 04:31 am by Staff

Newsbrands continue to grow in effectiveness and act as an amplifier to other media in multimedia campaigns, according to a study of IPA Databank cases. Effectiveness expert P.... Read More

WNMC19: Chasing media literacy for digital natives

Jun 05, 2019 at 11:15 am by Staff

Recognising that catching readers when they are young is the secret to building continual audiences, a World News Media Congress audience heard of several ways media companies.... Read More

Hard news makes readers pay attention to ads, research says

May 23, 2019 at 02:29 am by Staff

New research shows that news stories that pack a punch work harder for advertisers. The new neuroscience research from Britain's Newsworks with Neuro-Insight indicates that ad.... Read More

Austrian publisher in control with automated e-paper

Apr 15, 2019 at 06:18 am by Staff

Web automation specialist Comyan is celebrating the success of Austrian customer Kleine Zeitung, which has almost doubled e-paper downloads in 30 months. The company's automat.... Read More

Automatic solution addresses mobile-only audiences

Mar 28, 2019 at 12:54 pm by Staff

A new mobile publishing solution which combines newspaper pages with a small-screen reader has gone live at Alpha Media in Northern Ireland. The Miles 33 solution, called Virt.... Read More