Content & marketing

Balancing the economics and emotion of cutting back print

Dec 10, 2020 at 06:24 pm by Staff

What happens when you cut back print publishing days is complex, an INMA study has found. It's all about managing the sliding scale economics of print and executing the emotio.... Read More

'Let's get phyigital', says TOI as bingo craze taps under-30s

Dec 01, 2020 at 08:16 pm by Staff

English-language giant the Times of India created a new word with a unique version of an old favourite. In an INMA post, Sumeli Chatterjee and Alexander Valladares tell how a.... Read More

Lynch pitches for North Sydney as more local mastheads launch

Nov 30, 2020 at 12:35 am by Staff

More local news outlets are launching, with a new Sunshine Coast News website from an established local publisher, and a new monthly for North Sydney. Sunshinecoastnews.com.au.... Read More

Black Friday advertising surge puts print back in fashion

Nov 25, 2020 at 05:17 pm by Staff

Print is cool again at News Corp Australia, at least when there's 'Black Friday' advertising at stake. Having found its way Down Under, the American post-Thanksgiving shopping.... Read More

COVID-year 'science for the masses' mission goes global

Nov 25, 2020 at 02:17 am by Staff

A mission to bring science to a general audience has turned into a runaway global success for a small group of Australians. Appalled by the amount of pseudo-scientific informa.... Read More