Content & marketing

Aussies and 'all-star' cast launch storytelling platform Alexander

Nov 24, 2020 at 06:50 pm by Staff

Alexander, a new digital storytelling platform launching today with an 'all-star cast' is the creation of Australian-born film producer Cameron Lamb. The app-based platform ha.... Read More

Licensed T Australia edition to launch in print

Nov 18, 2020 at 02:44 am by Staff

The New York Times says it will put "a unique lens" on Australian life and style when it launches a local edition of its T Magazine. The quarterly print magazine with a $14.95.... Read More

Melbourne readers boost audiences but Nine's two metro dailies lead

Nov 18, 2020 at 02:20 am by Staff

New Roy Morgan cross-platform audience figures put Nine Entertainment's Sydney and Melbourne metro dailies out front, followed by News Corp's Daily Telegraph and its Melbourne.... Read More

France's PQR explains why 'you always win' with daily papers

Nov 01, 2020 at 07:13 pm by Staff

If your French is up to it, a TV commercial posted by the country's regional daily press association makes engaging viewing. The TVC demonstrates the role French regional dail.... Read More

Report explores money-making commerce options for newsmedia

Oct 22, 2020 at 06:46 pm by Staff

There's more to making money from content than simple e-commerce, with options including affiliate models and attribution marketing, a new report shows. Affiliate models send.... Read More