Content & marketing

AR enhances value for value for Cleo's community in Singapore

Feb 26, 2019 at 06:25 pm by Staff

While its founding editor, now aged 77, moves to a new challenge as head of Australia's public broadcaster, Cleo magazine is happily moving into a new era in Singapore. In the.... Read More

Taboola deal puts News' native content into discovery

Feb 19, 2019 at 09:28 pm by Staff

News Corp Australia has picked discovery platform Taboola for the "next step" in the evolution of its News Native Network. The "full service premium native marketplace" - be a.... Read More

News bids for bigger share of Redlands as ACM goes on sale

Feb 11, 2019 at 07:35 pm by Staff

As Nine looks to sell the former Fairfax Australian Community Media mastheads it acquired last year, rival News Corp Australia is stepping up competition in one of the areas w.... Read More

Newsmedia 'the new growth engine' as more ads go direct

Feb 03, 2019 at 07:55 pm by Staff

If the previous year's spend on advertising over the same-sex marriage debate was the good news then, it was inevitable that Australian publishers should face a drop in 2018..... Read More

How Nine pushes SUVs to its MAFS audience romantics

Jan 15, 2019 at 12:02 am by Staff

Addressable advertising will play a bigger role in Nine's advertising offering, with targeted digital video heading a range of advertising products. The Australian media compa.... Read More