Content & marketing

Gold in them thar' pills... - and property - carried by print

Jan 07, 2019 at 02:21 am by Staff

Those who tell you print is in its death throes - and there are a few of them, especially in Australia - had time to reconsider over their seaside holidays. News Corp's bargai.... Read More

Paying print readers get AR access to cricket vision too

Jan 03, 2019 at 12:32 am by Staff

With Australian cricket on both Seven's free-to-air TV and News Corp's dedicated Foxtel pay-TV channel, News has a point to make about anti-siphoning controls. Last year, Cric.... Read More

Reuters Institute's Piechota authors INMA report on reader value

Jan 02, 2019 at 06:41 pm by Staff

A new INMA report looks at the way publishers are re-thinking how they communicate core value propositions to ensure long-term relationships. The industry's embrace of digital.... Read More

Getting it right when journalists report science

Dec 21, 2018 at 12:59 am by Staff

A new report from WAN-Ifra's World Editors Forum written by Fergus Bell offers ideas on improving reporting of health, science and consumer affairs. Ahead of next year's focus.... Read More

Going native becomes more important for publishers

Dec 11, 2018 at 06:13 pm by Staff

Native advertising - in all its forms - has become a key item for publishers, accounting for a fifth of advertising revenue. That is one of the findings of a new study, Native.... Read More