Content & marketing

SA business gets a $1 million chance to 'make an impression'

May 20, 2018 at 09:07 pm by Staff

News Corp is backing print advertising with a marketing campaign which offers small businesses $1 million in advertising as prizes. Working with five South Australian business.... Read More

UK publishers calculate the profit brands miss out on

May 10, 2018 at 02:00 am by Staff

British publishers' marketing group Newsworks has launched a new campaign to tell brands about the £3 billion ($5.45 billion) profit they're missing out on. New effectiveness.... Read More

Focus on readers, INMA subs week report emphasises

May 03, 2018 at 08:06 pm by Staff

Learnings from INMA's London Media Subscriptions Week stress that a reader-focused business model with digital subscriptions at the core represents the news industry's best ho.... Read More

How Fairfax's 'easy' elevator chats with Google build business

May 02, 2018 at 06:50 pm by Staff

As Fairfax Media works with Google on programmatic advertising and explores cooperation on subscriptions and data, the Australian publisher has reported growing digital and no.... Read More

No silver bullet, INMA's London subs delegates find

Apr 30, 2018 at 12:03 am by Staff

Surveying participants in its Media Subscriptions Summit in London, INMA says the freemium model has emerged as the most popular choice for publishers. Some 230 delegates from.... Read More