Content & marketing

Applix partnership delivers new mobile experience

May 26, 2016 at 06:56 am by Staff

Latest fruits of the 2014 Atex-Applix partnership are a new Viewerplus 2.5 platform for tablets and mobile. The new product includes new app UI and user experience to maximize.... Read More

Globe customises app, e-paper with PageSuite

May 12, 2016 at 03:03 am by Staff

PageSuite has worked with the Boston Globe to develop a new e-paper and app for the publisher, owned by Red Sox owner John Henry. Custom e-paper features include 'article pop-.... Read More

Adobe's Livefyre acquisition streamlines UGC

May 04, 2016 at 12:34 am by Staff

Private content curation and audience engagement company Livefyre is to become part of Adobe Experience Manager following a definitive agreement for its purchase. The platform.... Read More

Fairfax interactive mobile clicks for AAMI

May 02, 2016 at 06:48 pm by Staff

Results several times higher than industry norms are claimed for an interactive smartphone campaign developed by Fairfax Media for a local car insurer. Research by Millward Br.... Read More

Bangladesh sites 'winning against tuk tuks'

Apr 21, 2016 at 09:05 pm by Staff

Ads on tuk tuks, agents and newspapers are still drivers in the Bangladesh and Sri Lanka real estate markets, but with property booming, online sites are vying to increase mar.... Read More