Content & marketing

Eyeota helps make emma, geoTribes data actionable

Nov 14, 2015 at 02:14 am by Staff

A partnership between market research company Ipsos and audience data firm Eyeota will make more audience data available online. The partners say advertising buyers will now b.... Read More

Twitter tool spills on share of conversation

Oct 27, 2015 at 12:29 am by Staff

Twitter has added new tools to enable brands to see their share of the conversation, audience and trends. The new Brand Hub analytics tools is being made available to major ad.... Read More

Pure-play investors back smartphone tech model

Oct 26, 2015 at 07:54 pm by Staff

A new bandwidth-for-adviews business model has caught the imagination of Australian media and tech investors. Local startup Unlockd - developer of the technology used by launc.... Read More

Long-form iPad edition breaks new ground

Sep 17, 2015 at 06:50 pm by Staff

French daily Le Figaro has launched a new iPad edition to bring the power of digital media to long-form journalism in a new tablet format. Created with EidosMedia's integrated.... Read More

Multi-device users a 'daunting' ad prospect

Aug 26, 2015 at 01:28 am by Staff

Smartphone users tend to go big in Asia... and go hard. But new research shows unique characteristics to each Asia Pacific country. Already multi-device users are reacting to.... Read More