Content & marketing

Eugene Leow: What would Taylor Swift do

Dec 09, 2015 at 08:14 pm by Staff

Geoff Tan, now Singapore Press Holdings' senior vice president and head of strategic marketing, used famously to channel Steve Jobs on speaking engagements, dressing in the tr.... Read More

Winning the social media battle

Dec 09, 2015 at 07:50 pm by Staff

On the ground or on the couch, social media provides an unprecedented opportunity to reach millennials, Shadi Rahimi says.Social media offers news media the opportunity to rea.... Read More

Conference, NY tours address big data

Nov 30, 2015 at 06:42 pm by Staff

A Big Data For Media conference is part of a week of events planned in New York in April. The fourth annual conference, from April 14-15 at Thomson Reuters in Times Square, fe.... Read More

Beacon shines for marketers in 2016

Nov 26, 2015 at 09:09 pm by Staff

Next year will be the year of the beacon, according to Location Based Marketing Association president and founder Asif Khan. In an interview for Sydney-headquartered geo-targe.... Read More

Focus on subscribers as circulation takes the lead

Nov 22, 2015 at 10:57 pm by Staff

Back in Hong Kong this month, WAN-Ifra's Digital Media Asia delivered context, concepts and conclusions for publishers, starting with a run-down of global trends from and endi.... Read More