Sharing the love, and other study-tour lessons

There was plenty to learn when 27 delegates to INMA’s Media Subscriptions Summit in Amsterdam took time out for a two-day study tour, visiting three news companies on th...

Sharing the love, and other study-tour lessons

There was plenty to learn when 27 delegates to INMA’s Media Subscriptions Summit in Amsterdam took time out for a two-day study tour, visiting three news companies on th...


NEWSMEDIA INDUSTRY

Salt of the earth: Plenty to savour at Krakow Congress

Three tracks across as many days see more than 40 speakers address a couple of dozen sessions in this year’s WAN-Ifra World News Media Congress. Programme for the event...

LINA in Canberra: ‘for this relief, much thanks’
Borrell execs head to Arizona to shape resurgence
Knight forum stresses importance of local connections

CONTENT & MARKETING

Sharing the love, and other study-tour lessons

There was plenty to learn when 27 delegates to INMA’s Media Subscriptions Summit in Amsterdam took time out for a two-day study tour, visiting three news companies on th...

Twice as nice: How product sampling boosted ad results
Engagement value is in local news, marketers say
How puzzles help drive subs for Nine mastheads

DIGITAL PUBLISHING

Free Tubi comes with unskippable ads, print support

Not that they didn’t have it already, but News Corp Australia finally has “access to the big screen in the lounge room”. Forget Sky News – which pops u...

Who’s in with a chance of INMA’s New York honours
Subs summit refreshes the parts others can’t

PRINT BUSINESS


VENDOR PROMOTIONS | DIGITAL

Automated real estate brings news close to home

What makes a story newsworthy? The answer to that question used to be determined by newsrooms alone – the point of view was purely journalistic (writes Cecilia Campbell)...


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