AI & digital technology

Audience data update gives AIM ‘a more joined-up view’

Feb 17, 2022 at 07:40 am by admin

A vision of becoming more content-centric across print and digital has led US-headquartered Active Interest Media to streamline audience engagement and subscription systems..... Read More

New recruit set to push sales and marketing integration

Feb 11, 2022 at 12:51 pm by admin

Joris van Leeuwen has joined Amsterdam-headquartered WoodWing Software from Unit4, an enterprise software company that originated in the city. van Leeuwen joins the board as.... Read More

Sjællandske takes ‘huge step’ to unified ad booking

Feb 11, 2022 at 12:32 pm by admin

Dagbladet publisher Sjællandske Medier has upgraded systems with a unified booking system across all its properties including print, digital and radio. The Danish regio.... Read More

Systems upgrades as new valley paper takes off

Jan 17, 2022 at 12:51 pm by admin

One of many independent newspapers launched after News Corp closed regional print titles in 2020, The Lockyer & Somerset Independent has now moved to upgrade systems with.... Read More

Northern publishers align to harmonise ad workflow

Jan 07, 2022 at 05:38 pm by admin

Two old-established publishers in northern Germany are working together to align their SAP and advertising systems. Weser-Kurier publisher Bremer Tageszeitungen is consolidat.... Read More